Cake

Client Brief

Who is Cake?

Cake was founded on a simple premise. If you create something entertaining, people will search you out and hear what you’ve got to say. Creating innovative brand campaigns is just what we’ve been doing for the past 14 years, ever since our founding partners Mike and Mark got together to create the now much-used concept of “brand entertainment”. The marketing landscape may have changed dramatically over the past decade, but fundamentally consumers haven’t. They still want to be entertained – not sold at – and it is this essential thought that has shaped every single one of the campaigns that Cake has delivered for clients big and small.

What we like and what we want

A statement. A wow factor. A open plan office that when you walk in, you immediately want to either work at Cake or with Cake.
Lighting is very important. Space is very important. The ceiling and floor are important. No carpet. We want flexibility so if we have desks, they need to be either single units or easily fitted into pods. Or do we want desks? One thought we’ve had is having everyone sitting at 1 or 2 very long tables, rather then desks.

We have no departments now. We are a single offering. We are a digital company that offers 1. Experiential 2. PR. 3. Social 4. Strategy 5 Creative Minds. Cake is about 60 people but want to sit 45 people on this floor. With the remainder sharing with Arnold KLP on the next floor up. Not ideal. So have a think about how we could do that without them thinking that they are the forgotten 15.